Have you guys seen The Dictator movie? I haven’t yet but soon I will. Did you guys know there is a mobile game about the movie? It is called The Dictator: Wadiyan Games. It is available for free for both Android and iPhone. It already has between 100,000 to 500,000 downloads.
New marketing dou!
This is becoming a new trend in the entertainment industry. Movies come out with mobile games to support them. The first time I saw this phenomena was before the movie, Dolphin Tale, came out. They released a game, Dolphin Tale: Fling a Fish, some time before the movie release. The mobile game can build up an audience for your movie, but also movie makers can make money from the game as well. While the game can introduce some people to the movie, I think the movie can introduce a ton of people to the game. Imagine all the people who come to see the movie and really like it. At the end of the movie you can let them know that there is a mobile game about the movie available for their phones. There is a good chance that people who like the movie, will download the game. It is great marketing because people, who see this promotion, a lot of times are already interested. I would dream of this kind of exposure for any product I release.
While this approach wouldn’t work for every movie, it would work for many. Upcoming July 3rd both Spider Man movie and mobile game should be coming out. I think this is a great movie to have a mobile game for. The reason why I say this is because you have to consider the audience. Is the audience fond of mobile games and is it willing to buy the game? In Spider Man’s case, I think most of the audience will be young male adults and teenagers. That being said these groups are one of the groups that spend the most time playing mobile games. Also, Spider Man is already famous so that gives it a huge advantage.
In the new world, every movie will have a mobile game to go with it
I think this trend has a lot of potential and will be pursued more and more by different studios. When you compare hundreds of millions of dollars that it takes to create a movie to an amount of money it takes to create a mobile game, it is a big difference. Where a mobile game could cost $200,000 to develop, it might make sense for studios to set some money to create a game about the movie. In the end if you monetize the game as well, there is a big chance that it will bring the money back, which would not include all the promotional benefits.